<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<rss version="2.0">
<channel>
<title>MediaRoom (Location Based Advertising)</title>
<link>http://press.navteq.com/</link>
<description>MediaRoom</description>
<item>
<title>NAVTEQ LocationPoint™ Ad Network Adds Millions to Its Audience Reach Via Appello's Widely-Used Global Mobile Navigation Service</title>
<link>http://press.navteq.com/NAVTEQ-LocationPoint-Ad-Network-Adds-Millions-to-Its-Audience-Reach-Via-Appellos-Widely-Used-Global-Mobile-Navigation-Service</link>
<description>Appello's Wisepilot joins the fast-growing list of LocationPoint publishers</description>
<pubDate>Thu, 08 Sep 2011 08:05:53 -0500</pubDate>
<guid>http://press.navteq.com/NAVTEQ-LocationPoint-Ad-Network-Adds-Millions-to-Its-Audience-Reach-Via-Appellos-Widely-Used-Global-Mobile-Navigation-Service</guid>
</item>
<item>
<title>NAVTEQ LocationPoint™ Mobile Ad Campaign Drives Strong Click-Thru Rate for Peugeot </title>
<link>http://press.navteq.com/NAVTEQ-LocationPoint-Mobile-Ad-Campaign-Drives-Strong-Click-Thru-Rate-for-Peugeot</link>
<description>First automotive mobile ad campaign in Europe more than doubles average industry response rate</description>
<pubDate>Wed, 07 Sep 2011 09:59:16 -0500</pubDate>
<guid>http://press.navteq.com/NAVTEQ-LocationPoint-Mobile-Ad-Campaign-Drives-Strong-Click-Thru-Rate-for-Peugeot</guid>
</item>
<item>
<title>NAVTEQ Report: When It Comes to Mobile Ads, Context Counts </title>
<link>http://press.navteq.com/NAVTEQ-Report-When-It-Comes-to-Mobile-Ads-Context-Counts</link>
<description>Survey shows European consumers welcome mobile ads in exchange for free use of their favorite location content—and that real-time traffic services tops the list  </description>
<pubDate>Mon, 20 Jun 2011 07:00:58 -0500</pubDate>
<guid>http://press.navteq.com/NAVTEQ-Report-When-It-Comes-to-Mobile-Ads-Context-Counts</guid>
</item>
<item>
<title>NAVTEQ Survey Shows Two Thirds of Australians see Value in Location-Based Advertising and Mobile Coupons</title>
<link>http://press.navteq.com/NAVTEQ-Survey-Shows-Two-Thirds-of-Australians-see-Value-in-Location-Based-Advertising-and-Mobile-Coupons</link>
<description>Location-based Advertising Set to Drive Mobile Shopping and New Advertising Channels</description>
<pubDate>Mon, 06 Jun 2011 07:00:47 -0500</pubDate>
<guid>http://press.navteq.com/NAVTEQ-Survey-Shows-Two-Thirds-of-Australians-see-Value-in-Location-Based-Advertising-and-Mobile-Coupons</guid>
</item>
<item>
<title>NAVTEQ Launches its Hyperlocal Mobile Ad Network in South Africa </title>
<link>http://press.navteq.com/NAVTEQ-Launches-its-Hyperlocal-Mobile-Ad-Network-in-South-Africa</link>
<description>One of the world’s fastest-growing location-aware mobile ad networks, NAVTEQ LocationPoint™ debuts with South African restaurant chain Spur </description>
<pubDate>Wed, 25 May 2011 07:45:49 -0500</pubDate>
<guid>http://press.navteq.com/NAVTEQ-Launches-its-Hyperlocal-Mobile-Ad-Network-in-South-Africa</guid>
</item>
</channel>
</rss>
