São Paulo - May 31, 2011 – NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has established a product portfolio that is on the forefront of location content trends, specifically humanizing technology to improve the end-user navigation experience by integrating more natural guidance cues, increasing the relevancy of content delivered and more closely matching the navigation system experience to reality.
NAVTEQ recently launched NAVTEQ Natural Guidance™, which humanizes navigation technology by enabling guidance in the way humans provide directions to each other—through the use of descriptive reference cues. NAVTEQ Natural Guidance leapfrogs today’s linear navigation instructions—e.g. ‘turn right in 50 meters on Avenida das Nações Unidas —by guiding the way humans instruct each other, through descriptions of orientation points such as distinctive points of interest, landmarks and other contextual elements such as traffic signals and stop signs—e.g. ‘turn right after the yellow shop’ or ‘turn right at the traffic signal.’ NAVTEQ Natural Guidance enables applications to use recognizable and easily understandable points of reference close to the decision point to highlight the next maneuver. It is currently available for Berlin, Chicago, National Capital Region of Delhi, London, Los Angeles, New York, Munich and Paris with aggressive expansion plans to add more cities throughout Europe, North America and Asia Pacific by the end of 2011.
NAVTEQ LocationPoint™ Advertising leverages NAVTEQ’s global location content and capabilities to deliver location- and context-aware ads to consumers as they approach a potential point of purchase. Powered by NAVTEQ’s geo-fencing technology, LocationPoint delivers ads based on a user’s location, demographic profile, and other contextual criteria so ads, special offers, and coupons are more relevant to the individual. ”The more targeted an ad is, the more relevant it is for the consumer and successful it proves to be for the advertiser,” said Helder Azevedo, General Director NAVTEQ, Latin America Sales.
While NAVTEQ Natural Guidance and NAVTEQ LocationPoint Advertising focus on humanizing technology via more natural directional cues and increasingly relevant content, NAVTEQ’s advanced visual content portfolio enables a more simplified driving experience by matching what a user sees on their navigation device to what they see through their windshield.
Motorway Junction Objects from NAVTEQ enables 3D animation of complex junctions to provide lane-level guidance that helps drivers make more intuitive decisions and reduce last-minute maneuvers. Other visual content products, such as Sign-as-Real, can be combined with Motorway Junction Objects to provide even more context to drivers. Sign-as-Real is a reconstructed picture of a motorway sign that improves guidance by enabling the customization of navigation device displays in order to emphasize destination sign text and fade out irrelevant signs. Utilizing more realistic visual content within navigation devices provides users with a more intuitive view of the world around them. Motorway Junction Objects and Sign as Real are currently available in multiple countries in Europe, Asia Pacific, Middle East and Africa as well as the United States, Canada and Brazil.
"People are looking for navigation solutions that make their lives easier and are customized for their needs. At NAVTEQ, our objective is to keep ahead of the market with new and innovative content which enables our industry customers to bring better and better experiences to the consumer," explains Azevedo.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.
For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
NAVTEQ, NAVTEQ Natural Guidance and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.
For further information: Karin Charles