Geneva – 7th March, 2012 Nokia today announced that its Location & Commerce unit has entered into an agreement to provide map data for Peugeot’s first ever factory fitted navigation system for Morocco.
The NAVTEQ® Map of Morocco, which currently features over 75,000 kilometres of road network and over 41,000 Points of Interest, is continuously updated by a local team of geo-analysts. Significant resources have been invested in developing coverage of the Middle East and North Africa with a team based in Casablanca devoted to developing and maintaining the map. Rich in attributes which support efficient navigation, NAVTEQ Map data is developed with close attention to the important country specific nuances and details which are crucial to precise routing and guidance. The local office, for example, is staffed with fluent Arabic and French speakers to support the provision of a bi-lingual Moroccan map. These local geo-analysts are equally familiar with the mix of ancient and contemporary landmarks and locations so important to routing.
Peugeot’s WIP NAV device integrates perfectly into the vehicle with ergonomic controls and maps stored on a 4GB SD card, enabling drivers in Morocco to choose an in-dash navigation system if they wish. In addition to having local Moroccan coverage, pan-European NAVTEQ Maps are also included.
“The addition of NAVTEQ Map data will help allow the first experience Moroccan drivers have with a Peugeot fitted navigation system will be a positive one, offering seamless guidance not only at home but right across Europe,” commented Jean-Marie RIVIERE - Délégué Peugeot.
“NAVTEQ Maps are produced to one, worldwide specification which meets the exacting demands of the automotive industry. Our map coverage has been in development across the country since 2009 when a local presence was established in Morocco,” added Ghassan Freij, Sales Director, Middle East & North Africa, Nokia, Location &Commerce. “We are delighted to provide a premium navigable digital map for Peugeot’s important launch in Morocco and look forward to building upon the map with unique location content.”
The Peugeot WIP NAV system with the NAVTEQ Map will be offered as an option on the Peugeot 207, 308, 3008 and 5008 models.
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
About Location & Commerce
Location & Commerce, a business unit of Nokia, aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with “smart” social location data, users will be able to experience the world in a variety of new and better ways.
Nokia and NAVTEQ Maps are a trademarks in the U.S. and other countries. All rights reserved.
Present in 160 countries with 10,000 contact points, Peugeot combines rigorous standards and exciting ideas all over the world. In 2010, its bicentenary year, Peugeot consolidated its position as the leading French car maker worldwide and moved up a place in the global league table of car makes (9th) selling 2,142,000 cars.