São Paulo, May 3, 2012 – Brazilians are spending more time in traffic jams and believe the problem will only worsen in the next five years, influenced in part by their bustling country hosting large, international events, a recent study conducted by Nokia’s Location & Commerce unit showed.
The online survey, titled “Traffic in Brazil”, was designed to better understand traffic conditions, the most common traffic-related problems and their impact on the daily routine of Brazilian drivers. The study, which sampled the views of 200 men and women, also sought information about the use of navigation devices by Brazilian drivers, finding that a third of them are equipped with traffic-monitoring services.
Approximately half of the respondents feel that the traffic affects their lives negatively every day, and 54% of drivers encounter more than one traffic jam per day. The 2014 World Cup is also seen by drivers as an event that will create more congestion problems, especially because of issues relating to security and the increase in the number of tourists in large cities.
“Traffic jams are a part of the daily routine of city-dwelling Brazilians, as are navigation devices, whose use has been growing rapidly in Brazil,” says Helder de Azevedo, Latin America Sales Director, Nokia, Location & Commerce.
“The data from this study strongly underlines the value we bring to consumers on a daily basis. When they are equipped with good quality maps, these devices not only help drivers avoid traffic jams, but also let them opt for alternative itineraries that can save time as well as helping to reduce stress and fuel costs," Azevedo said.
The study showed over the past five years, Brazilians have spent on average 40 minutes more per day in traffic jams. Some three-quarters of respondents believe traffic will be even worse by 2016, pointing to the growing volume of cars on the road as a major cause of anticipated congestion.
Check out the details of the survey in the attached charts.
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About Location & Commerce
Location & Commerce, a business unit of Nokia, aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with “smart” social location data, users will be able to experience the world in a variety of new and better ways.
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