Chicago, IL– September 27, 2012– Nokia today announced that its Location & Commerce business is supplying global NAVTEQ® Maps to power the next generation BMW navigation system. Launching on the BMW 7-series, this new system will introduce drivers to innovative new features and content including visual guides such as Enhanced 3D City Models and Motorway Junction Objects; and the BMW’s Eco Pro Route which generates the most fuel efficient route.
Eco Pro Route leverages a range of NAVTEQ® Map content to select routes which reduce fuel consumption by avoiding congestion and steep hills etc. In addition, data such as historical speed patterns, traffic signals, stop signs, driver alerts, bends and slopes is used to highlight key road conditions ahead which could influence driving speed. With advance warning, drivers can minimise the number of stops and starts and generally drive more smoothly at the most fuel efficient speeds.
BMW is using the highly precise NAVTEQ® Map data required for ADAS applications such as power management based on height data and speed profiles and, of course, the Eco Pro Route application. A comprehensive portfolio of premium content is integral to the location ecosystem developed by Nokia Location & Commerce. With the right content, platform and services Nokia Location & Commerce is set to establish itself as the ‘Where Company’, helping many different industry sectors to develop consumer experiences based on smarter data and more choice.
“NAVTEQ® Maps powered the first navigation system on the European market which was introduced by BMW in the early 1990s - and our relationship has continued throughout the extraordinary development and expansion of the location space,” commented Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. “Today, our goal is to understand and anticipate driver needs and demands and deliver the right products at the right time. We have the content, platform and services available to support BMW as the company continues to innovate.”
Nokia will be exhibiting at the Mondial de l’Automobile show in Paris at Hall 3, booth #213
Nokia Location & Commerce demonstrates its ‘location’ leadership in the global automotive space via numerous OEM collaborations and comprehensive partner demonstrations at Mondial de l’Automobile. Delivering on the needs of the ever-connected consumer has long been a focus of the in-vehicle industry. The ability of Nokia L&C to serve the expectations of today’s ‘connected driver’ via fluid location-based products and services whether at home, walking in the city or in the car will be on full display and showcased to show how both customers and consumers alike benefit from smarter data and multi-screen, multi-modal choices.
About Nokia`s Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company’s Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.
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