São Paulo – July 25, 2011 – NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that Garmin, the global leader in satellite navigation, has integrated NAVTEQ Traffic information for three major metropolitan areas in Brazil into the new Garmin Nüvi 1410LT.
Using NAVTEQ real-time traffic data, the Nüvi 1410LT provides consumers with more accurate commute times and enables them to optimize their commute by choosing alternative routes based upon current traffic conditions. The Nüvi 1410LT utilizes NAVTEQ Traffic information in order to deliver comprehensive, real-time traffic information for greater Sao Paulo, Rio de Janeiro and Belo Horizonte. The Garmin Nüvi 1410LT is available now exclusively from POLISHOP and features lifetime traffic updates from NAVTEQ Traffic with no monthly fees or maintenance required.
Through POLISHOP’s infomercials, consumers can learn about the key features of NAVTEQ Traffic information available in the Nüvi 1410LT:
- Comprehensive, reliable coverage
- Accurate traffic flow speeds
- Free lifetime traffic updates
“NAVTEQ is thrilled to take our relationship with Garmin to the next level by providing them with real-time traffic information in addition to our map data of Brazil,” stated Helder Azevedo, General Director, LATAM Sales, NAVTEQ. “By utilizing NAVTEQ’s real-time traffic information coupled with high quality NAVTEQ® map data of Brazil, Garmin Nüvi 1410LT users are empowered to fight traffic with accurate, up-to-date traffic conditions and roadway information.”
"Accurate traffic information is in high demand in Brazil due to the severity of the traffic congestion in most major metropolitan areas," said Eduardo Cortez, General Manager, Garmin Brazil. "The launch of the Nüvi 1410LT with lifetime traffic updates from NAVTEQ Traffic is a first-to-market, innovative solution that helps consumers combat the horrible traffic congestion in Brazil."
The world’s largest and most diverse traffic network, the NAVTEQ Traffic mission is to provide peerless traffic information so consumers know where and when to drive to save time, fuel and frustration. NAVTEQ Traffic provides traffic coverage in 16 countries,* and NAVTEQ aggregates and analyzes traffic data from a vast wealth of sources, including one of the world’s largest compilations of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and billions of historical traffic records.
* These countries include: Austria, Belgium, Brazil, Canada, Denmark, Finland, Germany, Italy, Luxembourg, The Netherlands, Norway, Russia, Sweden, Switzerland, the United Kingdom, United States.
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.
For more information on NAVTEQ, please visit http://corporate.navteq.com. This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.
For further information: Karin Charles TEL: 312.894.7472 Email: email@example.com or Latiffe Ghanem, Edelman, TEL: 305.358.8043 Email: firstname.lastname@example.org