Geneva – 6 March, 2012 –Nokia today announced that its Location & Commerce unit has entered into an agreement to supply global NAVTEQ Map data and content to auto manufacturer Dacia, for its new MEDIA NAV infotainment system. The new device is on show for the first time at this year’s Geneva Motor Show on the Dacia Lodgy. Launched on the Lodgy, the new MEDIA NAV system will further be available on other models of Dacia range.
Part of the Renault Group, Automobile Dacia is known for offering excellent value for the money. “Dacia’s blueprint for success is to provide space and quality, at an affordable price. A robust and reliable multi-media system at an attractive price, MEDIA NAV is complementing this formula,” said François Gayral, Cross Car Line Global Marketing Director.“By incorporating NAVTEQ Map data with its superior specification and broad coverage, MEDIA NAV offers an entry level system which can also be upgraded with additional navigation content via USB stick.”
The NAVTEQ Map data, features map coverage of over 60 countries, with unique map-based content that will help guide drivers efficiently and effectively. For example, Extended Lane content and Junction View images use voice, text or visual cues to highlight the correct lane and simplify routing at complex junctions on the road network. The inclusion of speed limit values not only means drivers can be advised on the maximum speed allowed on a given stretch of road but also supports more accurate journey time estimations.
“We are very pleased Dacia has selected NAVTEQ Map data and content for this innovative new MEDIA NAV system,” added Bruno Bourguet, Sales Vice President, Nokia, Location & Commerce., “Known for its automotive grade quality, our content will help create a high value experience for Dacia drivers and introduce them to the enormous benefits of navigation.”
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
About Location & Commerce
Location & Commerce, a business unit of Nokia, aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with “smart” social location data, users will be able to experience the world in a variety of new and better ways.
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