Buenos Aires / Sao Paulo– July 18, 2011– NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, is introducing its NAVTEQ map of Uruguay with emphasis on the more popular sun and fun destinations for tourists. Coverage includes over 36,000 km of roads. NAVTEQ verified coverage is available for trendy Montevideo neighborhoods and shopping districts as well as the popular beach town of Punta del Este. With this new map, NAVTEQ customers can create navigation solutions that not only support adoption of navigation devices in Uruguay, but also allows tourists to enjoy navigation experiences similar to what they can expect in Argentina and Brazil from devices using NAVTEQ maps and products.
The NAVTEQ map of Uruguay will initially support 3D Landmarks from its vast portfolio of visual content products. Particularly beneficial when traveling in unfamiliar areas, this content supports a sense of confidence by replicating what end-users sees on the navigation screen with what they are viewing outside their windshield.
“Tourism in Uruguay has grown significantly in the last decade with over 2.1 million international visitors” stated Fernando Villasol, director South America map and content products, NAVTEQ. “Many of these visitors come from countries where navigation systems are commonplace. With the NAVTEQ map of Uruguay, our customers have the potential to increase brand loyalty by offering these visitors navigation experiences similar to what they are familiar with in their home country.”
NAVTEQ offers technical customer support to assist customers in working with the NAVTEQ map database and products. And because NAVTEQ standardizes its map database to a single global data specification, customers can more quickly and easily expand their regional reach. In addition to Uruguay, NAVTEQ maps are available in Latin America for Argentina, Brazil, Chile, Colombia, French Guiana, Mexico and Venezuela. NAVTEQ’s Intermediate Map product is available for Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, and Peru.
NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,600 employees located in 213 offices in 50 countries.
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