Delhi – 04 May, 2012 – Nokia today announced that its Location & Commerce business has made its NAVTEQ Destination Maps available to customers seeking to offer indoor navigation solutions in India. Setting a new, higher bar in navigation experiences, this ‘first-of-its-kind’ product features a unique set of interior map attributes (e.g., escalators, elevators) with detailed place data to enable users to navigate and explore indoor spaces. With NAVTEQ Destination Maps, location-based applications can now extend beyond roads and landmarks into complex buildings.
NAVTEQ Destination Maps are designed to enhance the consumer shopping experience by enabling the creation of applications that facilitate “internal” direct routes to stores, ATM’s, exits etc, whilst providing detailed information about Points of Interest (POI) and improved search functionality. Typical navigation solutions today guide users to where a destination is approximately located. Navigation to a shopping mall, for example, takes a user to the closest location to a listed address on the road network, while in reality the final destination for the user could be a shoe store on the second floor of the mall. Destination Maps addresses this need of “last meter guidance” by guiding the user all the way to the shoe store.
With more than 250 new malls expected to be accessible to Indian consumers by end of 2012(1), Mumbai, Delhi (NCR), and Bangalore will lead the country in retail space development, with almost 70% of the malls setting up base in these cities. This means increased footfall and an opportunity for mall operators to differentiate consumer’s shopping experience to encourage re-visits. Destination Maps is currently available in 150 malls across 17 cities.
“The concept of indoor mapping is extremely relevant in India where the mall culture has gripped Indians of all ages. More importantly, NAVTEQ Destination Maps allow applications to easily and seamlessly extend navigation experience from the outside, all the way to the front door of a shop within a mall.” said Tarun Harnathka, Director of Map and Content, Indian Subcontinent, Nokia, Location & Commerce. “Destination Maps is the newest addition to our pedestrian navigation portfolio. The combination of Destination Maps and other Location & Content products allows our customers to truly deliver integrated consumer experience from driving, commuting to indoor shopping.”
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About Location & Commerce
Nokia’s Location & Commerce aims to build and monetize unique location experiences for great mobile products, the navigation industry and the automotive market. Location & Commerce provides both Content, including industry leading NAVTEQ® Maps, and Social Location Services, including the Nokia Location Platform and signatures applications like Nokia Maps ™ and Nokia Drive, all supported by Local Commerce. By complementing hardware, software and services with “smart” social location data, users will be able to experience the world in a variety of new and better ways.
Nokia, NAVTEQ Maps and NAVTEQ Destination Maps are trademarks in the U.S. and other countries. All rights reserved.