NAVTEQ Co-sponsors First Ever Esri International Geospatial Geocoding Conference

Redlands, CA– December 6, 2011– NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, is a co-sponsor of the first ever Esri International Geospatial Geocoding Conference, December 6–7, 2011 in Redlands, CA.

Geocoding, or attaching place-based information to an individual piece of data, is the key ingredient for performing robust spatial analysis. The Esri International Geospatial Geocoding Conference brings together researchers, practitioners, and policy-makers to establish standard methodologies for accurate geocoding results worldwide.

NAVTEQ will be presenting in two sessions during the conference.

• Global Reference Data for Flexible Geocoding
  Dan Gibbons, Senior Product Manager, NAVTEQ

This session will focus on the challenges of global geocoding and multi-purpose geocoding GIS applications for areas like emergency response, fleet management and business intelligence.  Learn about solutions that address issues of arrival location geocodes vs. display (e.g., front door or lobby of hotel), hospital entrance vs. emergency entrances, delivery or dock locations, as well as the need for a clear display enabling zoomed out analysis.

• Panel – Future Geocoding Research and Applications
  Panel members include Dan Gibbons, Senior Product Manager, NAVTEQ

“NAVTEQ’s accurate and precise geocoding reference data allows organizations to save money by more efficiently managing information on people, assets, and infrastructure.” shared Roy Kolstad, vice president, Enterprise Americas, NAVTEQ.  “Ultimately, we hope that in supporting Esri as a co-sponsor of their first Geocoding Conference, both organizations can foster further collaboration within the industry. NAVTEQ certainly remains committed to working with Esri on global research and development, sales and marketing activities to that end.”

To view the complete agenda, visit www.geocodingconference.com.

About NAVTEQ
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 5,800 employees located in 200 offices in 54 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

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